Penchant Signature Identity · Website · Wholesale portal 2025 5 weeks

Penchant Signature:
a B2B portal for a fashion house.

How we turned an invite-only wholesale flow into a quiet luxury experience — shipped in five weeks.

01 / The Brief

Quiet luxury,
online and behind a vetted door.

Penchant runs a Lagos luxury fashion house. The public knew them through Instagram and a small Shopify D2C site. The wholesale side — buyers asking about minimums, lookbooks, and unit pricing — was happening over DM, email, and far too many voice notes.

The brief was a separate B2B surface: invite-only, vetted accounts, line-sheet downloads, password-protected lookbooks. It had to feel like the wholesale side of Hermès, not the side hustle of an Etsy shop.

02 / The Approach

Two surfaces.
One brand.

The public site stays lyrical and D2C. A separate /partners portal lives behind a vetted Partner Sign In — and we removed every reference to it from the public navbar. Buyers find the portal through outreach emails, not site browsing. Registration is a manual approval queue, not a self-serve form.

Inside the portal: line sheets in clean PDF, lookbook galleries with watermarks, MOQ-aware pricing, and a partner dashboard that respects the long lead times of seasonal collections. The whole surface speaks the brand language of the public site, slowed down by half a beat.

The portal looks more expensive than my showroom. Buyers I'd been chasing for months replied within a day.
— Founder, Penchant Signature
The Work

Five deliverables,
two surfaces.

01 · Cover · Editorial photography
03 · Film · Brand reel
Penchant Signature · The Ogo Bag · 0:25
05 · Website · Public + Partners portal
01 · Cover
03 · Brand reel
Penchant · The Ogo Bag · 0:25
05 · Website + Partners portal
03 / The Outcome

The portal earned
its first revenue inside a fortnight.

0
Partner accounts onboarded · first month
0×
Growth in wholesale revenue · 6 weeks
0wks
Brief to launch · portal + public refresh
0%
Lighthouse performance · public + portal
The portal looks more expensive than my showroom. Buyers I'd been chasing for months replied within a day.
— Founder · Penchant Signature

Six months in, the portal hosts every wholesale conversation Penchant runs. The public site converts at 1.4× its previous baseline. Most of all, the founder doesn't answer the same lookbook question twice anymore.

Credits

  • Brand strategyKay'Cee · Kree8studios
  • Visual identityKree8 Visual
  • Website & portalKree8 Visual + kree8studios development
  • Brand filmKree8 Frame
  • Sonic identityKree8 Sound
  • PhotographyTana Akpan · Lagos
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