Notes from
the studio.
Essays on brand, design, and building African companies that show up on a global stage.
How Penchant’s wholesale portal came together.
An invite-only B2B surface, scoped in two weeks and shipped in five. The brief, the wireframes, the live site — and the one feature we cut after launch.
The Foundation Pack, week by week.
What actually happens between Monday of Week 1 and the launch on Week 6. The artefacts you receive at each stage, in plain English.
Where African creative is heading.
Trends, arguments, and the occasional strong opinion. The shifts happening in branding, film, and design across the continent — and which of them will outlast the cycle.
Six brand decisions you can’t undo cheaply.
Names. Marks. Typefaces. Domains. The choices that look small at the start and turn out to anchor everything else. A field guide.
Dee Cooks: when the brand carries the operations.
A Lagos kitchen that doubled its weeknight orders after a brand-led overhaul of the storefront and ordering flow. The before, the after, and the numbers.
No essays in this category yet.
We publish slowly — one or two essays a month, only when we have something worth saying. New work for this pillar is in draft.
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