Brand strategy
Positioning, audience, narrative, and the voice the rest of the brand speaks in.
Foundation Pack · The flagship
The complete
brand build.
Launch pricing for the first 5 clients · ships in 6–8 weeks
This is for you if…
You've built something real.
You've built something real.
Your brand should match it.
- You've got a product people pay for, but the pitch deck is four Google Slides templates stitched together.
- You're about to raise, hire, or launch — and the brand is still the thing you've been meaning to fix.
- You don't want to run three agencies in parallel. You want one team, one brief, and a brand you can stop worrying about.
What's included
Seven deliverables.
Seven deliverables.
One invoice.
Brand strategy document. Logo system. Full identity. Website. 90-second brand film. Social media kit. Pitch deck redesign. Everything in one place.
Logo system
Primary, secondary, monogram. Variations for every surface, with usage rules.
Full identity
Type, colour, motion, illustration, photography direction — the whole system documented.
Website
Marketing site built on a modern stack — Next.js, headless CMS, ready to ship.
90-second brand film
A film that explains the company in ninety seconds. Cuts for social included.
Social media kit
Templates and motion presets for Instagram, LinkedIn, X — what your team posts next month.
Pitch deck
Investor-ready deck. Same brand. Numbers, story, and ask in the right places.
Timeline
Six weeks.
Six weeks.
Maybe eight.
Week one: strategy. Week two: identity. Week three: site and deck. Weeks four to six: brand film. Weeks seven and eight: launch and handover. You're done before next quarter starts.
Week 01
Strategy.
Who you are, who you're for, and what makes you the answer. We document the positioning, the audience, and the voice — before any pixel gets made.
- Positioning doc
- Audience map
- Brand voice
Week 02
Identity.
Logo, type, colour, motion. The full visual system that'll appear on every surface a customer ever touches. Two rounds of revisions — most clients don't use the second.
- Logo system
- Type + colour
- Guidelines
Week 03
Site & deck.
Marketing website plus investor deck, both speaking the same brand. Built on Next.js with a CMS your team can actually edit. Decks delivered in Figma + Keynote.
- Website
- Pitch deck
- Social kit
Weeks 04–06
Film.
90 seconds that explain the company in a way an investor will actually finish. Original score from Kree8 Sound. Cuts for vertical, square, and the website hero.
- 90s film
- Social cuts
- Score
Weeks 07–08
Launch.
Final polish, QA, and a clean handover. Source files, brand guidelines, access keys — yours. We stay on standby through launch week. Soft launch first, then the wide rollout.
- Final files
- QA + polish
- Launch support
Week 01
Strategy.
Who you are, who you're for, and what makes you the answer. We document positioning, audience, and voice — before any pixel gets made.
Week 02
Identity.
Logo, type, colour, motion. The full visual system that'll appear on every surface a customer ever touches.
Week 03
Site & deck.
Marketing website plus investor deck, both speaking the same brand. Built to ship.
Weeks 04–06
Film.
90 seconds that explain the company in a way an investor will actually finish. Original score, social cuts included.
Weeks 07–08
Launch.
Final polish, QA, and a clean handover. We stay on standby through launch week. Soft launch first, then the wide rollout.
Pricing
Three tiers.
Three tiers.
One brand.
Same seven deliverables across every tier. The difference is depth — film length, page count, system reach. Standard is what most pre-Series A teams take.
₦850,000
What's in it
- Brand strategy + voice
- Logo system + essential identity
- 5-page marketing website
- Pitch deck redesign
- 60-second brand film, one cut
- Social kit · 10 templates
₦1,200,000
Everything in Launch, plus
- Full identity system + guidelines
- 10-page editorial website
- Investor pitch deck (full build)
- 90-second brand film + 2 social cuts
- Social kit · 20 templates
- Original score from Kree8 Sound
₦1,800,000+
Everything in Standard, plus
- Multi-market brand guidelines
- 20-page site with custom modules
- 90s film + 3 platform-cut variations
- Hiring kit + recruiter deck
- Investor microsite
- 4 hours of creative consultation
Honest scope
What's not
What's not
in the pack.
We're honest about scope. The Foundation Pack doesn't include:
- Ongoing monthly retainers — we'll quote these separately once your brand is live.
- Paid media buying or ad campaign management.
- Print production runs — we design the collateral; you choose the printer.
- Custom software or app development beyond the marketing site.
If you need any of these, we can point you to people who do them well.
FAQ
Frequently
Frequently
asked.
How long does a project actually take?
The Foundation Pack ships in six to eight weeks, depending on how complex the brand film is. Standalone projects move faster. We confirm dates in the proposal — and we build a two-day buffer into every deadline, because Lagos.
How does payment work?
We confirm the full scope and cost in a written proposal after our scoping call — we'd rather match the work to what you actually need than quote from a menu. Once scope is agreed: 50% to kick off, 50% when the final work is approved. Nothing hidden. We invoice in ₦, USD, or GBP depending on where you are.
What if we don't love the first round?
Every deliverable includes two rounds of revisions. Honestly, most clients don't use them — we sign off the brand strategy and creative direction before any design work starts, so by the time you see logos, the direction is already agreed. If something's still not right after two rounds, we stop and talk about why before anyone bills anything extra.
Who owns the work when it's done?
You do. Everything. Source files, logos, footage, music, website code. All transferred to you on final payment. We ask permission to show the work in our portfolio. That's it.
Is it really "one team" — or a bunch of freelancers in a Slack channel?
One team externally — one brief, one point of contact, one quality standard. Internally, we coordinate a vetted network of specialists across Sound, Frame, and Visual. That's the model that lets us deliver three disciplines without the overhead of three agencies. Every piece of work passes our internal review before you see anything.
Do you work with founders outside Nigeria?
Yes. Lagos is where we're based. The work ships anywhere. We've served founders raising in Lagos, pitching in the US, and hiring across the continent. Payment in ₦, USD, or GBP. Calls scheduled across time zones. The brand needs to travel with the company.
Can we do just one piece — say, only the website?
Yes. Every service is available on its own. We scope standalone work based on what you already have and what you need — tell us in the brief and we'll quote against that specific scope. Most founders pre-Series A take the Foundation Pack because it's more coherent as a whole than engaging three disciplines separately.
How do we actually start?
The form below. Two minutes, mostly checkboxes. We reply within four hours, Monday to Friday. If you'd rather message, we're on WhatsApp.
Ready to look as serious
as your product?
Tell us about the brief. We'll reply by close of business — whichever side of the Atlantic that is.